Problem

Cybersquatters use many methods to make money on infringing domains. The majority of these are part of an emerging ecosystem of monetization channels, including domain parking programs, ad providers and affiliate program managers. Regardless of how diligently a company operating within this ecosystem works to enforce compliance, the constantly-shifting methods used by cybersquatters make it extremely difficult to keep up.

Solution

By becoming a part of the CitizenHawk ‘Entrust’ network, monetization companies can immediately establish themselves as a ‘White Hat’ within the community. By deploying a solution that consistently monitors the techniques used by cybersquatters, ‘Entrust’ members can be sure their networks aren’t being used for cybersquatters’ nefarious gains. What’s more, being part of the network proves to the industry at large that all of a member’s monetized traffic is being monitored by CitizenHawk, the leading 3rd-party domain monitoring company solely focused on protecting brand owners’ trademarks online.

CitizenHawk ‘Entrust’ actively works with its members to establish standards for determining when a domain name is unsuitable for inclusion in a domain portfolio or for participation in legitimate paid traffic programs. By being an active participant in ‘Entrust’, members have an opportunity to help shape the evolving standards for the appropriate long-term use of Internet real estate (either as an owner or a monetizer).

Benefits

‘CitizenHawk Entrust’ enables members of the PPC ecosystem to maintain complete integrity of their paid traffic.

• • Garner recognition as ‘WhiteHat’ member of Internet community
• • Avoid exposure to ‘Contributory Infringement’ accusations
• • Differentiate services from non-participating competitors
• • Protect company and brand reputation